Major car brand discontinues beloved model later this year… as falling sales hit popular vehicle after 25 years | The Sun

A MAJOR car brand has discontinued a beloved model after 25 years amid falling sales.

The big-name manufacturer confirmed a "Final Edition" of the popular motor for this year.

German industry giant Audi announced in February that the TT would be scrapped in 2024.

Debuting in 1998, it would go on to be one of Audi's best-selling models until the last few years.

However, already dwindling sales were sent into freefall as the market shifted away from two-door coupes and towards EVs and SUVs.

At the beginning of this year, the brand unveiled the Final Edition TT, which is available exclusively in the UK.


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It retails at £46,525 and has received excellent reviews, with The Sun's own Rob Gill saying: "I think I might have to start a campaign. SAVE THE TT!"

The model was named for the world-famous Isle of Man TT motorcycle race.

Audi used the name to honour the success of its predecessor company NSU Motorenwerke in the early 20th Centruy, including a win in 1938.

The model continued the motorsport pedigree of its namesake, racing in the US and Europe over its lifespan.

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One was even used as a safety car at the 24 Hours of Le Mans in 2009.

Going forward, the name will live on but the iconic two-door sports car will never grace the roads again.

Instead, the TT badge will be slapped on an electric SUV model in the coming years.

It comes after major rivals BMW announced that one of their most popular models would be going all-electric in its next generation cycle.

Meanwhile, a major car dealership has been forced to close down due to a "perfect storm" of market changes.

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