Woman, 82, refuses to retire as part-time business brings in six figures

Entrepreneur Holly Tucker recalls ‘risking it all’

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Ms Rogers previously worked in publishing and multiple roles at the BBC, before discovering her dream career. Now, with almost three decades of experience, she is one of the most respected coaches in the world. Alongside her thriving career, she is also a bestselling author, runs a cookery website and trains aspiring coaches, saying she hopes to never retire.

While some truly enjoy their careers and lament the day they have to retire, Ms Rogers has simply refused to retire at all and maintains that she will keep on working, not for the money but rather the enjoyment she gets from her career.

In an exclusive interview with Express.co.uk, Ms Rogers said: “I hate the ‘R’ word. I think it sounds as if you’re retiring from life. As long as I go on enjoying what I’m doing I’ll go on doing it. The moment I don’t enjoy it I’ll stop.”

She explained that the passion for her craft stems from meeting people who are prepared to face and overcome the barriers they’ve created for themselves, adding that as a coach she is “just the midwife”. 

As proof of her love for coaching, Ms Rogers admitted she does a lot of pro bono work, giving her time and expertise for free.

Despite this, she is still able to reap in roughly £100,000 every year working only two to three days a week, and this doesn’t include the royalties from her books. 

She said: “My fees range from nothing to, for instance, I’m working with a very senior tax accountant in the city of London and his program costs £10,000.”

She added that one particular process, called ‘360 Feedback’ is one of her more pricey offerings, and said: “The client gives me the names of people they’ve chosen and I interview them about that client. That easily adds several thousand pounds to the bill as it takes a long time.”

Ms Rogers claimed she knows a coach that charges £50,000 for a year’s worth of sessions while others have alleged to earn even more, proving that the coaching industry can be incredibly lucrative for those with the right characteristics.

She continued: “It takes curiosity, willingness to set ego to one side, fascination with the psychological side of human nature and if you’re interested in executive coaching you have to know about all the bizarre parts of organisation life.”

Ms Rogers added she expects the executive coaching industry to expand, in the coming years, saying: “What we’ll see happen is that things that used to be sort of advice-giving such as debt advice or relationship advice are being rebranded as debt coaching or relationship coaching or parent coaching. Niches have developed which is healthy I think, it helps clients to find the right coach for them.”

Coaching, as Ms Rogers explained, is in essence offering a safe, confidential space where people can air their concerns and be challenged to break down the barriers and obstacles stopping them from achieving their full potential. 

She added: “It’s not like a normal, polite British conversation, you get to the heart of things.”

Clarifying the difference between therapy and coaching, Ms Rogers said: “The difference is very subtle, because the meaning of therapy is ‘to cure’ which suggests that you’re ill. I don’t think coaching is set out to cure anybody. It’s an alliance of equals.”

As a world leading coach, whose books are considered the gold standard for aspiring coaches to learn from, it may surprise many that Ms Rogers had a varied career before she found her niche. 

Starting as a television producer for the BBC, Ms Rogers said: “The department I was in called itself an education department although we didn’t label ourselves as that.

“I left the BBC twice, the first time I went into publishing where I was a commissioning editor and while I was there I discovered how to ask the right kind of questions. 

“I went back to BBC and worked in organisation management, after having sworn I would never work in a big company again. While I was there people began just sort of speaking up to me: ‘I have a bit of a problem, can I come and talk to you?’

“I don’t think you could call it coaching but that is what I was doing and to my surprise, I enjoyed it.”

With this new realisation that she had found her passion, Ms Rogers set out to pursue coaching as her next career move but stumbled into one simple barrier: “There wasn’t any training, there was nothing.”

Rather than discourage her, Ms Rogers took it in stride, leaving the BBC for a second time to start a coaching company alongside two other directors in 1992, which she would then leave as well in favour of creating Jenny Rogers Coaching in 2008, which is still running to this day.  

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