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WhatsApp will roll out disappearing messages this month, allowing users on the Facebook-owned messaging app to have conversations fade into memory after seven days.
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Facebook said Thursday the new function should make conversations on WhatsApp feel "lighter and more private."
"Our goal is to make conversations on WhatsApp feel as close to in-person as possible, which means they shouldn’t have to stick around forever," the company said.
WHATSAPP NO LONGER SUPPORTED ON MILLIONS OF PHONES
When the feature is turned on, new messages sent to a chat will disappear after seven days.
In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have control over the new feature.