CREATORS on TikTok love to find their niche, whether dancing, cooking, or in the case of TikToker Charles Gross, discussing high-end luxury products.
Now, the 'My Birkin' trend is currently taking the app by storm.
What is the 'My Birkin' trend on TikTok?
Charles Gross introduced the audio for the TikTok trend back in March when he showed one Birkin bag and then another, saying: "My Birkin. Another Birkin. But what makes these two Birkins different?"
He was referring to the famous bag made by French designer Hermès, named for British actress Jane Birkin.
Since its creation in 1984, Birkin bags have become one of the most coveted handbags of all time.
They'll also cost you between $9k and $500k, making them a highly coveted status symbol, often seen on the arms of celebrities.
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Charles Gross' video is just outlandish enough that it's caught the attention of millions of viewers.
Naturally, other creators on the social media platform decided to use the audio for their comparisons of two similar-but-not-the-same objects.
What are TikTok creators comparing using the trend?
This is where people are getting creative, and it's hilarious.
One creator from #SwiftTok compared Taylor Swift's Folklore album to its sister album, Evermore.
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Another video shows when a dad got in on the trend, comparing his identical twin baby girls.
There is also one where the creator discusses Outlook and Gmail.
Finally, there's a video that compares diet Coke with Coke Zero.
It's all in good fun, and Charles Gross has even highlighted some of his favorites with duets on the app.
How does Charles Gross afford all of the products he discusses?
That's one secret he'll never tell.
Gross appears to be wealthy, yet he also has a lot of brand partnerships.
He occasionally responds to TikTok trolls regarding his wealth but doesn't disclose his occupation or whether he comes from a wealthy family.
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