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Was radio advertising the untold secret ingredient in Youngkin's Virginia victory?
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FIRST ON FOX: When it comes to political advertising in national or statewide campaigns, radio is often the third wheel in comparison to TV and digital.
But a new research memo shared first with FOX Business on Wednesday suggests that radio ads played an outsized role in arguably the most crucial election of 2021.
THE MOST PIVOTOAL ELECTION OF 2021 AND WHAT IT SAYS ABOUT THE BIGGER SHOWDOWNS TO COME IN 2022
Research published by the Center for Campaign Innovation spotlights that radio ads by Virginia Republican gubernatorial nominee Glenn Youngkin – although a smaller investment than TV or digital – played a disproportionate role in helping to boost the candidate to narrow victory in November over former Democratic Gov. Terry McAuliffe.