- Rapper Travis Scott earned an estimated $20 million through his deal with McDonald's this year, according to Forbes.
- Roughly $15 million of those earnings came from cobranded merchandise Scott released, which included a McNugget-shaped body pillow, $250 denim shorts, and a $98 hoodie, Forbes reported.
- As part of the deal, McDonald's sold a Travis Scott Meal — a Quarter Pounder, fries, and a Sprite — which became such a hit that the fast-food chain started running out of burger ingredients.
- According to Forbes, Scott earned $20 million through a deal with Epic Games and pockets $10 million annually through a Nike partnership.
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Travis Scott's deal with McDonald's may have landed him a $200 fine after the rapper drew crowds during a surprise visit to a California location, but it was all worth it in the end. Scott wound up earning approximately 100,000 times that figure through his partnership with the fast-food giant, according to Forbes.
Scott earned roughly $5 million through the endorsement, along with another $15 million through McDonald's-themed merchandise he developed for his Cactus Jack brand, Forbes estimates.
On McDonald's end, the meat of the deal was a limited-time menu offering called the Travis Scott Meal — a Quarter Pounder with cheese, bacon, and lettuce; medium fries with BBQ sauce; and a Sprite. The $6 combo, which is Scott's go-to McDonald's order, was available for roughly one month from September 8 through October 4.
Read more: The inside story of McDonald's Travis Scott collaboration, as the fast-food giant digs into its 'marketing war chest' and franchisees protest the partnership
It was the fast-food chain's first celebrity meal deal since Michael Jordan's McJordan burger which hit the menu in the early 1990s. The Travis Scott Meal — despite not adding anything new to the McDonald's menu — became so popular that some locations began running out of burger ingredients.
But the bulk of Scott's estimated $20 million in earnings from the McDonald's deal, according to Forbes, came from cobranded merchandise that launched alongside the burger combo.