Top things teenagers go online for advice on – like cooking and baking

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Cooking tips, make-up advice, and baking are the most common things teens will get tips about online.

And others will look for help on how to manage their finances, sports skills, and puberty.

They will also turn to TikTok or Instagram for revision tips and advice on applying for jobs.

Emma Abrahams, spokeswoman for Lloyd’s Bank, which commissioned the research to highlight its Smart Start account, said: “Although children are turning online first for advice on fashion and make-up, our research shows that parents are usually still the first port of call for financial advice.

“We also found just over a third (38 percent) of children say they started to understand the value of money between the ages of 13 to 15.

“And 29 percent have learnt this from having their own bank account – highlighting that it’s never too early for parents to start teaching their children good money habits.”

The research also found one in three of those polled prefer seeking advice online to avoid the “awkwardness” of asking someone face to face.

When it comes to relationships, 23 percent will turn to their mum – but one in ten (11 percent) have tried getting help from YouTube videos.

In fact, YouTube was deemed the most valuable online resource among youngsters, selected by 41 percent.

And while 35 percent believe their parents have helped them understand the value of money, 22 percent have turned to social media content to understand finances.

This was followed by TikTok (27 percent), Instagram (30 percent), and Facebook (33 percent).

More than one in ten (14 percent) have felt worried about asking someone for advice about relationships, while 13 percent have tried to avoid talking about money or finances.

It also emerged 56 percent of Britain’s teens and pre-teens believe videos are the most effective way of learning through social media, and half of respondents (49 percent) find it easiest to learn from someone talking directly to the screen.

In an average week, youngsters ask for advice three times, according to the OnePoll research.

And in the past 12 months, they have needed advice on relationships (14 percent), finances (13 percent), and peer pressure (11 percent).

The research also quizzed the teens’ parents, and found that youngsters also lean heavily on their parents for advice.

Author, psychotherapist, and mother-of-three, Anna Mathur, said: “In a world of next day delivery, instant online purchases, and tap payments without receipts, we need to be more intentional about teaching our children good money habits.

“This means making sure that they’re receiving the advice from trusted sources – whether that be online, or from parents, friends, and teachers.

“Our generation have seen the biggest shift in how we use, save, and spend money.

“We remember cash-only purchases, whereas our children may experience a future where physical cash, or even plastic cards, are a rarity.

“For this reason, it’s more important than ever to help our kids navigate the topic.

“Savings charts, pocket money, shopping lists, and just generally talking about the world of finance with our kids are great ways to teach them about the value of money at a young age.”

Lloyds Bank is also working with influencers Charlotte (@lookingafteryourpennies), Kia (@penniestopounds), and Savannah Miller (@savannahmiller), to demonstrate how older generations can inspire kids to be responsible with their finances through open communication, both face-to-face and online.

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