THE XBOX Series X will be one of the most expensive consoles ever released when it hits shelves in November, according to reports.
Microsoft has yet to announce the price of its brand new gaming machine, but a promotional giveaway on Pringles cans in South Africa may have spilled the beans ahead of schedule.
Posted to Twitter by user Cavie, the small print for the crisp contest suggests each console is worth around £600.
"Looks like Pringles, of all brands, broke the Xbox Series X price for South Africa," Cavie tweeted last week alongside an image of the promotion.
Should that value translate to the price tag, the console would be one of the priciest ever released.
For comparison, its predecessor the Xbox One retailed for £429 in the UK.
Out just ahead of Christmas, Microsoft has revealed almost everything we need to know about the Series X.
All that's left to unveil is the price, with rumours suggesting the high-powered machine will cost anything up to £700.
An alleged second, cheaper console out this year, the Series S, is said to come with no disc tray – though Microsoft hasn't confirmed this.
According to the photo of the Pringles promotion shared by Curie, the estimated value for the Series X is R621,000 (£28,185.00) for 46 consoles.
That puts a single Xbox Series X at roughly R13,500 (£614).
The tweeter pointed out that South Africa has higher-than-RRP pricing for gadgets, meaning the price there is likely higher than it will be elsewhere.
It's also just an estimate, meaning it's unlikely to be based on a set-in-stone figure provided by Microsoft.
The firm will more than likely keep the price of the Series X a secret until Sony reveals the cost of its new console, the PlayStation 5.
The PS5 was officially unveiled in June and is also due out in time for Christmas 2020. It's rumoured to cost up to £500.
Sony and Microsoft are now entangled in a game of corporate chicken as neither firm wants to reveal their price first and risk being undercut by their bitter rival.
The Series X will apparently run games at 4K resolution – double that of HD – with the possibility of running 8K.
It will also process games faster so as to "eliminate" loading times. A new Halo title will launch shortly after the console.
How much will the PS5 and Xbox Series X cost?
Here’s what you need to know…
Respected Wedbush Securities analyst Michael Pachter thinks we'll see a major price war.
"From what I've seen, Sony's gonna have to charge $500 for the PS5," he explained.
"Microsoft has a big balance sheet. If they wanna cut the price by $100 – just price below [PS5] and subsidise the first 10million [units] – they will.
"So I think that they're waiting to have Sony blink first, and then they'll reveal the price. Very likely $400."
Fellow gaming industry insider Peter Moore agreed with Pachter's predictions.
Moore was formerly an EA and Microsoft exec, and was speaking on the Bonus Round podcast.
He said: "Michael's right. What both companies are going through right now is: 'How much can we afford to lose in the first 12 to 18 months?'
"'What is our attach rate of software to hardware? What are we willing to do in year one, two and three to hit 10million [units]?'"
Sadly, neither Microsoft nor Sony have confirmed pricing for either of their consoles – or even hinted at a range.
In other news, a former Xbox boss has claimed the PS5 won't be priced at more than $500.
People have been sharing hilarious PS5 memes online.
And, a Japanese firm is selling a bonkers "gaming bed" with headphone hangers, cup holders and a desk for your PC monitors.
What are your thoughts on the Seres X? Let us know in the comments…
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