- The deal represents a symbolic loss for Satya Nadella's Microsoft, which has an advertising business that Nadella once worked on.
ByteDance, the Chinese owner of social video app TikTok, has chosen Oracle to be TikTok's U.S. technology partner, and Oracle will take a significant stake in the business, according to a person familiar with the discussions. Microsoft said Sunday that ByteDance had chosen not to sell it TikTok's U.S. assets.
The White House had imposed a Sept. 20 deadline for ByteDance to announce a plan for a sale of TikTok in the U.S. or be banned by Sept. 29, and a deal would have to be done by Nov. 12.
"ByteDance let us know today they would not be selling TikTok's US operations to Microsoft," Microsoft said in a blog post. "We are confident our proposal would have been good for TikTok's users, while protecting national security interests. To do this, we would have made significant changes to ensure the service met the highest standards for security, privacy, online safety, and combatting disinformation, and we made these principles clear in our August statement. We look forward to seeing how the service evolves in these important areas."
An Oracle representative did not immediately respond to a request for comment.
On Thursday, following reports about Oracle's interest in TikTok, Oracle CEO Safra Catz began the company's quarterly earnings call with analysts by saying, "Before I start, I want to make sure you understand that we will be making no comments regarding the press reports about TikTok. So there's no need to ask." Oracle was interested in doing a deal alongside General Atlantic and Sequoia Capital, both of which have representation on ByteDance's board, the Financial Times reported.
Microsoft said on Aug. 2 that it was in talks to buy TikTok in the U.S., Canada, Australia and New Zealand. Weeks later Walmart said it believed working with Microsoft on a possible TikTok deal could be positive for TikTok users and for regulators.
Microsoft's failure to buy TikTok amounts to a symbolic loss for Satya Nadella, who took over Microsoft from Steve Ballmer in 2014. Under Ballmer, Microsoft had sought to buy Yahoo in 2008 but ultimately withdrew the bid after Yahoo rejected the offer, even as Microsoft increased the amount it was willing to pay.
TikTok generates revenue through advertisements it shows to people scrolling through videos displayed in the app. Microsoft has its own advertising business, including the Bing search engine. Nadella worked on advertising, among other areas, before he became CEO.
Like Microsoft, Oracle offers cloud infrastructure, which TikTok could rely on to work in the U.S. Oracle was not among the top five providers of cloud infrastructure by revenue in 2019, while Microsoft was No. 2, according to technology research company Gartner. "Oracle occupies a unique position in the cloud market," Larry Ellison, Oracle's chairman and chief technology officer, said on Thursday.
— CNBC's Jessica Bursztynsky and Alex Sherman contributed to this report.
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