New TikTok ‘Hype House’ sells clout for $5.3M in Santa Monica, LA

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What Hype House?

The infamous members-only Los Angeles TikTok incubator where influencers go for both viral video shooting space and clout has a new competitor in Santa Monica, California.  

This six-bedroom, nine-bathroom Spanish-style mansion dubbing itself “TikTok West” is 6,300 square feet and decked out with every amenity a TikToker could want — and that’s a lot more than just a ring light.

Designer and diet alcohol entrepreneur Julie Stevens purchased this house in 2006 for $2.8 million, according to Realtor.com. She redesigned the house and raised her kids there before discovering that such a beautiful home can be hard to sell.

The property was first listed for $5.8 million in October 2020 and reduced to $5.5 million in September.

But it is slated to return to the market for $5.3 million next week — with a one-of-a-kind sales strategy — garnering a collaborative of young TikTokers to market the house.

During the month of April, TikTok influencers can apply to spend two hours filming in this staged, amenity-heavy house. Unlike the original Hype House, this mansion won’t be hosting parties or letting influencers stay overnight.

But eligible TikTokers get access to the house’s two-floor pool slide, recording studio and incredible architecture all for free, as long as they tag the Realtor and the seller for exposure.

“They get to film great content in locations they wouldn’t otherwise have access to, and we ask them to tag the house to get more exposure. We’re getting younger, different eyes on the property,” listing broker Rochelle Maize of Nourmand & Associates told The Post. 

So far, they have 15 applications, and one TikToker has already gotten started. On March 31, a yet-to-be-revealed female TikTok influencer filmed near a bubble-like Murano Due Ether chandelier.

The light fixture featured in the mansion’s first TikTok hangs over a spiral maple staircase with a curved glass railing, designed by the owner. The staircase is bathed in natural light from the numerous windows.

“It’s held up by two points in the wall, so it looks like it’s floating,” Stevens told The Post. The property is slated to be on the market by Friday, April 9.

What else does Hype House West offer TikTokers?

Approach the mansion from a curved, lit marble stairway, passing a lily pond with a two-tier waterfall with an S-shaped sculpture flanking the entry. The door is a quilt of rectangular tempered glass, contrasted by an S-shaped door handle.

The house was staged with an eye toward neutral, airy design by luxury furniture and design company Vesta. 

The living room has light wood flooring. A 20-foot granite bar divides the living room from the kitchen.

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