- Democratic presidential nominee Joe Biden's campaign was quick to capitalize from the bizarre moment in Wednesday's vice-presidential debate when a fly landed on Mike Pence's head for about two minutes.
- Shortly after, Biden tweeted out a picture of himself holding a fly swatter, with the caption: "Pitch in $5 to help this campaign fly."
- The Biden campaign also released a $10 fly swatter with the slogan "Truth Over Flies" — a play on the Biden slogan "Truth Over Lies." It sold out within hours.
- The Trump and Biden campaigns are vying to influence the online conversation with memes and spin capitalizing on viral moments.
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Democratic presidential nominee Joe Biden wasted no time in fundraising off the bizarre moment during Wednesday's vice-presidential debate, when a fly landed on Vice President Mike Pence's head and sat there for nearly two minutes as he continued to speak.
"Pitch in $5 to help this campaign fly," Biden tweeted, with a link to his campaign fundraising page and a picture of himself holding a fly swatter.
During the debate Pence and Biden's running mate, Kamala Harris, discussed the issues that have defined the presidential campaign — but it was the moment the fly landed on Pence's head that attracted most attention on social media.
Within minutes someone had made a Twitter account for the fly, and people started sharing memes and jokes under the #PenceFlyHead hashtag.
The Biden campaign was also quick to seek political advantage from the moment, with Biden's tweet shared 234,000 times at the time of publication.
It followed up with campaign merchandise, with Biden tweeting out a link to a $10 fly swatter, with the slogan "Truth Over Flies" — a play on one of Biden's campaign slogans, "Truth Over Lies" — on the handle. At time of publication, it has sold out.
Quipping on the moment Biden also tweeted out a link to voter registration site IWillVote.com with the message "FlyWillVote.com."
Republicans and Democrats have been seeking to influence the online conversation about the presidential election with memes and spin about viral campaign moments, conveying campaign messages in an irreverent way to reach out to voters.
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