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Even in pandemic, American shoppers like visiting stores
Consumers in ‘pretty good shape’ ahead of holiday shopping season: National Retail Federation CEO
National Retail Federation CEO Matthew Shay says he expects a relatively good holiday shopping season despite the coronavirus outbreak.
Although the coronavirus pandemic has severely limited in-person shopping and devastated businesses across the country, customers still like going to stores.
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Even if they're merely stopping their cars in front for curbside pickup.
According to a Friday report in The New York Times, shoppers rescued retailers' sales this year using curbside — something the Times says is indicative of a future for the industry beyond e-commerce.
THESE STORES WILL BE CLOSED ON THANKSGIVING DAY
Curbside was many brick-and-mortar merchants' best strategy for survival as Americans increasingly turned to online giants like Amazon for their every need as countrywide lockdowns threw Americans' lifestyles into disarray.
Advisory firm Coresight Research reported that, as of August, around three-fourths of the top 50 stores in the United States offered curbside pickup.
Target, a fan favorite, reported that its curbside sales grew more than 700% in the past quarter.