- AI startup Mine scans user emails to uncover which companies have their data – then lets them take it back at the click of a button.
- Mine launches as internet users become increasingly aware that companies hold vast troves of data on them and, in Europe, that they can request that information to be deleted.
- The $9.5 million Series A round was led by Google's AI-focused Gradient Ventures, with participation from e.ventures, MassMutual Ventures, and existing investors Battery Ventures and Saban Ventures.
- The firm gave Business Insider an exclusive look at the pitch deck it used to bring investors on board.
- Click here for more BI Prime stories.
Mine, an Israeli privacy startup that aims to give users control of their personal data, recently raised $9.5 million in a Series A funding round backed by Google's Gradient Ventures.
Since 2014, EU data protection rules have allowed individuals to ask organizations to delete their personal information, including phone numbers, dates of birth and email addresses. Google has been among those most impacted by this "right to be forgotten", with 2.4 million people submitting requests in the first four years.
The Mine app works by using what the company calls "non-intrusive" machine learning algorithms, which root out the companies flooding your inbox with promotions or other sign-up material.
Users are then presented with a list of corporations which currently hold their personal information, and can then send them an email requesting that their data be deleted with the click of a button.
As well as Gradient, the latest funding round was backed by e.ventures, MassMutual Ventures, and existing investors Battery Ventures and Saban Ventures.
Business Insider got an exclusive look at a redacted copy of the pitch deck Mine used to bring investors on board. Check it out below:
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