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Several American civil-rights groups, including the Anti-Defamation League and the NAACP, are encouraging big advertisers to pull spending from Facebook Inc. to protest what they say is the company’s failure to make its platform a less-hostile place.
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The campaign, to be announced early on Wednesday, comes after years of private discussions between these groups and Facebook, which the activists say have amounted to little change in the way the social-media giant enforces its policies around hate speech and misinformation. The groups took out a full-page ad in the Los Angeles Times on Wednesday urging advertisers to pull their spending on Facebook for July.
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“Today, we are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and justice and not advertise on Facebook’s services in July,” the ad says. “Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence.”
Facebook said it was removing more hate speech and using its platform to mobilize Americans to register to vote. On Tuesday, the company said it aims to register four million U.S. voters.