Andreessen Horowitz hired another former journalist as executive editor, 'doubling down' on its in-house media strategy

  • Venture firm Andreessen Horowitz has hired former journalist Maggie Leung as executive editor.
  • The hire is part of the firm's broader effort to build out its own opinions publication.
  • Andreessen Horowitz leads a growing crop of VCs building massive content operations.
  • Visit Business Insider's homepage for more stories.

Renowned firm Andreessen Horowitz (a16z) is "doubling down" on its in-house media operations by hiring another journalist, Maggie Leung, as executive editor.

A16z announced the hire in a blog post, citing its goal of building "a new and separate media property" that allows the firm to speak directly to its audiences of startup founders, investors, and general business readers. Part of that new editorial strategy will include building out an independent opinions section, which the firm says will be "pro-tech, pro-future, [and] pro-change." The firm also said it is still looking for an opinions editor. 

The announcement follows a widely-shared analysis by newsletter author Eric Newcomer which detailed Andreessen Horowitz's years-long strategy to cut out out the press and publish its own content instead.

"Having this direct channel to express our thinking was powerful: Entrepreneurs felt that we 'got' them, their tech, and their industries. Big companies found it was useful to learn about the new technologies and trends, as well as how these newfangled modern companies were being built," the company's operating partner Margit Wennmachers wrote in the post.

Wennmachers was also the focus of Newcomer's piece, which detailed how she spent years wooing reporters in the early 2010s before deciding to cut them out in favor of in-house content production in recent years.

The hiring decision comes as venture firms look to build out their own content arms alongside more traditional media relationships. TechCrunch's former editor-at-large Josh Constine, for example, joined venture firm SignalFire as a principal last April and now heads the firm's content strategy. Greylock Partners' Reid Hoffman regularly writes for the firm's blog in addition to his own podcast. And other investors, like Anthony Pompliano and Harry Stebbings have amassed huge followings for their podcasts. Other famous tech journalists who have joined venture firms over the years include M.G. Siegler at Google Ventures and Om Malik at True Ventures. 

Leung joins a team of veteran public relations professionals and former journalists at a16z focused on building out the firm's new media arm, which has already churned out hundreds of hours of content, including articles, video interviews, podcasts, and newsletters (some of which are shared with and published by Insider). 

Core to that media campaign is Wennmachers, who cofounded the public relations firm OutCast Agency before joining Andreessen in 2010. She works alongside editor-in-chief Sonal Chokshi, who was previously a senior editor at Wired, and managing editor Amelia Salyers, who previously did corporate and content marketing for two tech startups.

Leung joins Andreessen from fintech startup NerdWallet, where she served as vice president of content since 2013. Prior to that, she was a news editor for CNN, and previously worked for the Washington Post and the Wall Street Journal, according to a16z's blog post. 

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