An early Peloton and Fitbit backer invested in visa startup Sherpa after seeing this pitch deck

  • Travel startup Sherpa just raised $2.5 million in a seed funding round backed by True Ventures, Narrative Fund, and Relay Ventures. 
  • True Ventures previously backed tech companies such as Peloton, Fitbit, and Goodreads. 
  • Sherpa's recruited more than 30 new partners since the pandemic broke out — including big name clients like American Airlines and Australian travel firm Intrepid. 
  • Business Insider got an exclusive look at the pitch deck Sherpa used to bring investors on board. 
  • Visit Business Insider's homepage for more stories.

Sherpa, the Canadian travel startup, just raised $2.5 million in a seed funding round led by True Ventures, which previously backed major names like Peloton and Fitbit. 

COVID-19 has seen a raft of new rules and regulations introduced in international travel. On top of the standard visa or health requirements, some countries have introduced requirements for negative COVID tests or shut down travel with other nations altogether. 

Sherpa is a primarily B2B business that enables travel agents and airlines to easily let their customers know what documents they need before they fly, integrating visa applications and updated travel requirements into their systems. 

"It's definitely been a tumultuous year," cofounder Max Tremaine told Business Insider. "When everything started to slow down, we had no idea what was going to happen. But as everywhere slowly started opening up, it's become even more important for people to know exactly what they need ahead of time." 

Demand appears to be high, with Tremaine adding that the firms' number of partners has grown more than tenfold – from three to around 40 – pre-pandemic to present. Some of its biggest clients include American Airlines and Australian travel firm Intrepid. 

Business Insider got an exclusive look at the pitch deck Sherpa used to bring investors on board. Check it out below: 


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