- VideoPeel, a consumer feedback startup, has just raised $1.5 million in a funding round backed by Active Capital and Next Coast Ventures.
- CEO Patrick Tedjamulia is a former Google and Facebook employee who says businesses don't 'have the kind of content they need to tell their story more authentically'.
- According to research firm Marketing Land, 71% of marketeers say videos have a higher conversion rate than any other form of marketing material.
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A former Facebook and Google employee has just raised $1.5 million for his consumer feedback startup.
VideoPeel, founded in 2018 and based in Utah, allows people to easily send businesses video testimonials or video reviews. There's no file editing required and no need to upload to a video hosting service like YouTube – just one click to record, submit, and share permissions so businesses can publish authentic customer videos to their sites.
According to a survey conducted by research firm Marketing Land, 71% of marketers say videos have a higher conversion rate than any other form of marketing material.
Patrick Tedjamulia, previously a marketing manager at Google and then Facebook, won the backing of Active Capital, Next Coast Ventures, eonCapital, and a host of angel investors.
"While leading product marketing for Facebook ads management and insights, it was clear to me that consumers were losing trust in advertisements and that businesses didn't have the kind of content they needed to tell their story more authentically," said Tedjamulia.
"I left Facebook to fix this. Over the last four months, VideoPeel has captured and published video testimonials and reviews for thousands of businesses, and our videos have been viewed over 10 million times."
"Almost every business in the world wants to better connect with potential customers on web and mobile," said Pat Matthews, founder and CEO of Active Capital.
"VideoPeel makes it incredibly easy for existing customers to help future ones make buying decisions through recorded reviews and testimonials."
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