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Elon Musk assured Twitter's advertisers on Thursday that he will not allow the social media platform to turn into a "free-for-all hellscape" following the closing of his pending $44 billion acquisition.
"Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!," Musk said in a lengthy statement entitled "Dear Twitter Advertisers." "In addition to adhering to our laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences."
He said that his Twitter acquisition will ensure civilization has a "common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence."
"There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society," he explained. "In the relentless pursuit of clicks, much of traditional media has fueled and catered to those polarized extremes, as they believe that is what brings in money, but in doing so, the opportunity for dialogue is lost."
"That is why I bought Twitter. I didn't do it because it would be easy. I didn't do it to make more money. I did it to try to help humanity, whom I love," he continued. "And I do so with humility, recognizing that failure in pursuing this goal, despite out best efforts, is a very real possibility."
ELON MUSK VISITS TWITTER HEADQUARTERS AHEAD OF $44B ACQUISITION DEADLINE
The billionaire added that Twitter "aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise" and that ads on the platform should be "as relevant as possible" to its users' needs.
"To everyone who has partnered with us, I thank you," Musk's message concluded. "Let us build something extraordinary together."