Apple goes after meal-prep company Prepear over its ‘similar’ logo

Apple has objected to a fledgling meal-prep company’s new pear logo, arguing that the fruity design is too similar to the iPhone maker’s famous mark.

Apple filed a legal objection after a meal-planning startup called Super Healthy Kids attempted to register a trademark for a new app called Prepear, which is designed to let users store recipes and create meal plans.

Prepear’s logo, which features a pear with a leaf on top, “readily calls to mind Apple’s famous Apple Logo and creates a similar commercial impression,” the tech giant said in a court filing, adding that the similarities will “cause the ordinary consumer to believe” that Prepear is “affiliated with or endorsed by Apple.”

Super Healthy Kids, has accused Apple of “abusing their position of power by going after small businesses like ours who are already struggling due to the effects of Covid-19.”

The startup started a campaign over the weekend with the hopes of getting Apple to back off, saying that it has had to lay off an employee due to the legal fees it has already incurred.

“It is a very terrifying experience to be legally attacked by one of the largest companies in the world, even when we have clearly done nothing wrong,” the campaign, which already has more than 25,000 signatures, reads.

Super Healthy Kids said that it will fight Apple “not only to keep our logo, but to send a message to big tech companies that bullying small businesses has consequences.”

A representative for Apple did not immediately respond to The Post’s request for comment.

Share this article:

Source: Read Full Article