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Luke Grimes is channeling Kayce Dutton in a new cologne campaign.
The "Yellowstone" star recently became the face of Stetson Original fragrance, calling the partnership "really organic."
"The Stetson Original scent was very much in my world, in my household," Grimes shared with People magazine.
"I knew this smell very well; my dad wore the cologne growing up. When I wore it on the shoot, it really brought back a lot of memories," he continued.