KKR-backed gaming company AppLovin targets a $30 billion valuation for its US IPO

REUTERS/Benoit Tessier

  • KKR-backed AppLovin is targeting a $30 billion valuation for its US IPO, Reuters reported.

  • AppLovin plans to raise $2.13 billion by selling 25 million shares between $75 to $85 each.
  • The mobile-gaming company applied to list under the Nasdaq ticker symbol "APP."
  • See more stories on Insider's business page.

Mobile-gaming company AppLovin is targeting a $30 billion valuation for its US initial public offering, with plans to raise as much as $2.13 billion, Reuters first reported Wednesday.

AppLovin, backed by private equity firm KKR, is looking to sell 25 million shares between $75 to $85 each.

The Palo Alto, California-based company applied to list under the Nasdaq ticker symbol "APP."

Banks underwriting the deal are led by Morgan Stanley, JP Morgan, KKR, BofA Securities, and Citigroup.

AppLovin, founded in 2012, is the latest in the long list of mobile gaming firms looking to profit from pandemic-stricken gamers who are stuck at home due to the pandemic. DraftKings, Playtika Holding, and Roblox all recently went public.

The company has been scaling up. In February, AppLovin acquired Berlin-based Adjust, a mobile app measurement and marketing company. In May 2020, the company acquired Machine Zone, best known as the developer of top-grossing mobile games including "Game of War: Fire Age, Mobile Strike," and "Final Fantasy XV: A New Empire." Sources valued the deal at about $500 million, according to Bloomberg.

Last year, AppLovin reported a $126 million net loss, according to Reuters, compared to a net profit of $119 million in 2019.

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