Disney has reached a distribution deal with Comcast for the integration of Disney+ and ESPN+ into the No. 1 U.S. cable operator’s Xfinity X1 and Flex broadband services.
The company also announced an update to the successful bundle it rolled out with Disney+, ESPN+ and ad-supported Hulu. In 2021, a new bundle option for $6 more per month will feature the no-ad version of Hulu.
The news was delivered by Michael Paull, president of Disney+ and ESPN+, during Disney’s investor day presentation.
“The availability of our app on mobile and connected devices has helped to amplify our reach into more streaming households and deepen subscriber engagement,” Paull said.
Ahead of launch, Disney+ had deals in place with Roku, Apple TV and other connected-TV partners. The Comcast agreement, Paull said, would extend access to 20 million subscribers.
Xfinity has gradually integrated a number of streaming services into its interface — with a goal of reducing friction for subscribers. It recently added CBS All Access and has done similar integrations with Amazon Prime Video, Netflix, YouTube and others.
“With the addition of Disney+ and ESPN+, our X1 and Flex customers will soon have the ability to easily find and watch the complete range of Disney shows and sports,” said Rebecca Heap, Senior Vice President, Video and Entertainment, Comcast Cable, in a press release. “Whether it’s live, on demand or streamed via an app, unifying content is our strength and we’re pleased to add Disney+ and ESPN+ to our aggregation platforms, all accessible with the award-winning Xfinity voice remote.”
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