Since his 2016 hiring as Oakland Athletics president, Dave Kaval relied on a social-media charm offensive and the perception of fan-friendly accessibility to build goodwill with a neglected base and put a smiling face on the occasionally contentious efforts to build a new ballpark within city limits.
From his emoji use that has all the trappings of early 2010s Twitter to his seemingly earnest zeal to respond to the most arcane fan requests online – which inspired a parody account or two – Kaval engaged and occasionally inspired hope among fans of a franchise that defines itself as small market and is now two decades into a search for a new ballpark.
Yet the vibes Kaval engendered and the brand that was built over thousands of interactions was largely flushed with just four characters tweeted from the A’s personal stalking horse.
“Wow!,” Kaval tweeted Monday night from Game 5 of the Golden Knights’ first-round series against Minnesota in the Stanley Cup playoffs.
Kaval’s A’s were some 600 miles away, entertaining the Seattle Mariners before 3,019 diehards at the Coliseum, but on this night, there would be no “Boom!” emojis to celebrate a big hit, nor any fix-it suggestions for fans worried about ticket policies or the minutiae of radio streaming.
Instead, just a golly-gee moment during the Knights' elaborate pregame show, a tweet so calculated it serves to undermine the credibility of five years worth of 100 emojis.
Wow! #StanleyCup playoffs! @GoldenKnightspic.twitter.com/qVYYDSJc35
Since April 23 – when the A’s presented the city of Oakland with a term sheet outlining details of its $12 billion waterfront development plan that also includes a ballpark – Kaval has taken on a dual public role: A’s gameday ambassador on one hand, and fear-mongering heavy on the other.
Since their May 11 announcement that Major League Baseball is urging them to explore relocation options unless the city fast-tracks approval of a very complex deal that will ultimately cost taxpayers billions of dollars, the mask has come off.
Kaval and A’s officials will visit Las Vegas this week and Portland in the near future, running one of the oldest playbooks in sports history – threatening relocation unless a new stadium is constructed.
Source: Read Full Article